Hermes SEO

Connect Fig in Hermes, approve sign-in, then ask for a focused keyword and visibility pass on the brand site.

Fig provides hosted lookups — keywords, SERPs, and supported AI mentions — that Hermes can call. fig and fig-answer-research tell Hermes how to run a useful pass, not a raw tool dump. You still ship the site.

Give this to your agent

Set up Fig - https://figaeo.com/llms.txt

Setup

Copy the setup prompt into Hermes.
Install Fig and start with the fig skill. Other skills join when the job needs an audit, writing, or a check after you ship.
Approve GitHub or Google sign-in when asked.
If remaining credits are $0, approve Checkout (Checkout starts at $10, but $20 is recommended to improve your SEO and AEO.)
Fig uses prepaid credits. Checkout starts at $10, but $20 is recommended to improve your SEO and AEO. Your agent spends the balance on live lookups and asks you to approve Checkout again when it needs more.
Start with the fig skill. It routes each job to fig-site-audit, fig-search-research, fig-answer-research, fig-content-strategy, fig-content-craft, fig-programmatic-seo, fig-free-tool, fig-content-validation, fig-outcomes, fig-seo-setup, fig-offpage, and fig-distribute for focused SEO and AEO work.

What to ask next

Do a fig pass on our live site: coverage, ideas, and page-one SERPs.
Do a fig-answer-research pass: Google and ChatGPT mentions plus citability issues on the URL.
Which one page should we ship first, and what should it say?
Show remaining credits, then the next lookup you would run.
After we ship, recheck the same arguments and report only Fig’s data.

Technical details

Add Fig in ~/.hermes/config.yaml under mcp_servers.figaeo (url https://figaeo.com/mcp, auth: oauth), then run hermes mcp login figaeo.
Install the Fig SEO/AEO skill set with hermes skills install for each canonical skill URL.

Add to Hermes

Hermes config.yaml

mcp_servers:
  figaeo:
    url: "https://figaeo.com/mcp"
    auth: oauth

Setup

What to ask next

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